Artist Spotlight Website
A Music Artist Website For Pepsi
The Pepsi Pulse Artist Spotlight accelerator program was created in partnership between PepsiCo, Inc. and Complex Media as an extension of the content engine Pepsi Pulse. The program is a collaborative effort between brand, publisher and musician to increase the visibility of emerging artists, such as Nico & Vinz, Sebastian Mikael, Teyana Taylor and Mayaeni, and will continue to feature new artists. The design of the website was intended to not only be modern and minimal in style, but the design attempts to reference the music of the artists by being cutting edge and Pepsi branded. The artist pages are unique in the way that content is presented, with sharp angles, a mixture of photos, text, graphics and iconography.
Role: Creative Direction, Art Direction
Digital Strategy, UI/UX Design, Site Mapping and Wireframing, Website Design and Development