Kanye West Website
THE Best Website of All Time
Asked by Jay-Z’s company, RocNation, to send in a proposal to design and build a website for rapper Kanye West, we wanted to make something that would stand out and truly represent the artist. We decided to make a custom art piece of Kanye’s face that would act as a navigation system for the entire site. The fragmented elements on the page that made up a mosaic of his face would illuminate and reveal different categories that users could explore; about the artist, store, discography, videos and fan photos. Playing off of the theme of his last name (West) and child’s name (North), we created an entire navigation system based on a compass. This theme even played into the angular artistic style of the Kanye mosaic.
Digital Strategy, Site Mapping, Graphic Design, Illustration