Marketing & Visualizing Flagship Retail on 5th
We were tasked with the challenge of representing and visualizing a 22,000 square foot flagship retail space in the heart of 5th Avenue in New York City across from the Empire State Building for super superstar retail broker Faith Hope Consolo to use to lease the space. The real challenge was that the space didn't yet exist and a construction barrier wall covered the 60' wide facade.
The first issue to tackle was the representation of the space in person from street level as the barrier wall was an eye sore. We decided on creating a massive billboard and produced countless studies of design variations and visual concepts, finally settling on a perspective rendering of what a potential flagship store could look like through the glass facade from 5th Avenue. The final billboard rendering was produced in-house at high resolution for the large format printing on a 60' x 20' canvas. The rendering of the space doubled as print and digital marketing material for 345 5th.
We also produced a graphic map to show the prime retail location with respect to the 34th street corridor and emerging retail promenade of 5th Avenue, the most walked street in Manhattan. In addition to the billboard and map we created two interior renderings to show the massive scale of 345 as well as multiple elevation renderings that present the future flagship store at night and during the day, looking from the entrance to the Empire State Building.
Douglas Elliman Real Estate
The Faith Hope Consolo Team
Client: Empire Management
Architect: Plan A Architecture
Concept Design, Retail Design, Architectural Rendering, Interiors, Photorealistic Images, Print Design, Graphic Design, Content Creation, Graphic Installation