VitaminChick Label
VitaminChick Label
JUICE LABEL DESIGNING
VitaminChick, a juice bar in SoHo, offers cold-pressed juices, cleanses & shots in a snug, eco-chic space. They asked us to redesign their packaging labels to be fun, modern and cool. We designed the labels to be transparent, making sure the juice behind would act as a backdrop for the label. The label colors were selected to compliment the juice coloring. The label is mainly composed of a grid of information. The text is organized in a way that makes the most important elements, like the ingredients, large in the grid hierarchy and less important information is smaller.
