Spotify Discovery Tool
Spotify Discovery Tool
WHAT TO DO WITH USER LISTENING DATA?
The concept and direction for the Spotify Discovery Tool project was pretty open ended, but the goal was clear. To create a web-based, interactive digital marketing tool for Spotify for Brands that could be used to tell a statistical story in a cool and informative way. Spotify had an incredible amount of data about the listening habits of their users and were itching for a way to show this data in a fun way to potential advertisers. We came up with a concept that blew them away.


