orchestra

Orchestra
THE #1 ERP FOR THE REGULATED BEVERAGE INDUSTRY
Made for drinksmiths - Orchestra is everything you need to go from a make-it-up-as-you-go operation into an all-knowing, unstoppable juggernaut of a business. We created the new website, digital brand expression, graphics and other marketing materials for Orchestra's new brand relaunch. We went through dozens of designs and copy iterations with the Orchestra team to create and perfect the final message and website design. Overall, the new Orchestra website is straight-forward, clean, on-brand and drives new customer leads.
This project was produced by 15 Finches, our startup-focused studio.
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CREATING A DIGITAL BRAND EXPRESSION
The biggest challenge that we faced during the Orchestra website design and development project was to create a digital brand expression. We were provided with a style guide that included the color palette, messaging, new logo and font selection, but it didn’t document or display how these elements should come together to create a website or other materials. We went through dozens of design options and copy iterations with the Orchestra team to create and perfect the final message and website design.
The design options included different page design layouts through the wireframing phase and various visual design approaches once the wireframes were approved. We created icons, product illustrations and also created a wavy graphic background that is inspired by the beverage products that are created by the drinksmiths. The end result is a clean, on-brand website design that is geared towards driving leads and positioning Orchestra as the outright regulated beverage industry leader.

IMPROVING EXPERIENCES THROUGH DEVELOPMENT
From a technical standpoint, it was vital that the Orchestra site load quickly and be easy to update. As with many of our projects, we built out Orchestra’s website using Gatsby, a React-based static site generator. Building a statically generated website means that we can assemble the webpages beforehand, saving visitors from time-consuming calls to a database. This can dramatically improve the user’s load time, which has the direct benefit of lowering the bounce rate. We also integrated the website with Contentful, a Content Management System with a friendly, robust user interface, which allows Orchestra’s team to easily update their new website.

PARTNERS
Client: Orchestra

SERVICES
Website Design, Website Development, User Experience, CMS, SEO, Wireframe Design, Interface Design, Iconography

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