Freshline Branding
Freshline Branding
BRANDING A PRODUCE COMPANY
Freshline Produce asked us to create the branding for their new company name. The challenge was to maintain a look of produce and trustworthy products, but also to create a modern appeal and a visual efficiency to the logo. We created numerous design concepts and through iterations, found that there was one best solution, a simple wordmark and a simple icon with sharp corners and curves. The icon is a leaf that hints at the letter “f” within. The dot on the “i” of the wordmark is the same shape leaf as the icon, creating some branded elements that can be easily separated and combined.
