This project was produced by 15 Finches, our startup focused studio.
THE SMARTEST WAY FOR BUSINESSES TO OWN, MANAGE AND MONETIZE PAYMENTS
Finix's Payments Infrastructure-as-a-Service decreases the time, cost, and headache SaaS businesses, ISVs, and marketplaces experience when bringing payments in-house. We helped design and build the Finix website, which included a visual refresh and updated color palette. We helped launch the new website on the day of their Series A announcement. Our challenge was to make the vision for Finix come to life in a clear, simple and modern website that makes the website visitor feel as though the company and technology is not only powerful, but easy to use.
VISUAL DESIGN STRATEGY
We designed the website to be primarily composed of a white background in order to have the website viewer focus on the content. The background is softened and branded with floating gradient shapes that are based on the logo geometry design. To make sure the website is visually interesting and that the content is easily digestible, we created an illustration style that uses bright colors selectively and flat graphics to show the platform and code snippets. This helps make Finix feel both techie and friendly.
ENHANCING DESIGN THROUGH THE TECH STACK & FRONT END DEVELOPMENT
We approached the development of the website with the clean visual design and blog feature in mind. The website is built using the React-based static site generator Gatsby, with Contentful as the Content Management System. These technologies allowed for a streamlined workflow, particularly conducive to building out the blog feature. With modular blog components, the client can build out customized blog posts from Contentful. We added UX features such as the disappearing header to add to the smooth feeling of the site. Adding rollover effects throughout the site made the overall experience consistent with the contemporary techie design.
Website Design, Website Development, User Experience, CMS, SEO, Wireframe Design, Illustration