Digital Asset Branding & Website
Digital Asset Branding & Website
BRANDING A FINTECH SERVICE
We were asked to create the branding and website for Digital Asset, a fintech company that provides tools that use distributed ledgers to track and settle both digital and mainstream financial assets in a cryptographically secure environment, where counterparty risk is minimized, and settlement times are drastically reduced. Representing such an involved process and technology in two different industries presented quite the challenge.
We created numerous variations of logo designs that spoke to the core services of Digital Asset and the simplest and most important concept was a transaction. The logo design took on the form of multiple things at once. One main concept seen in the logo are two items converging to create a settlement, which is seen in the arrow pointing to the right. Another key concept is this transaction occurs and completes a hexagon, or if seen in perspective, a three dimensional cube.
