City Parking Website & Branding
Parking MAde Easy
City Parking is a new NYC based company that owns and operates parking lots in Manhattan and Brooklyn. The company wanted to distinguish itself from other parking companies by developing a more user friendly website specifically targeted at mobile users, and wanted branding that would draw customers in to try something new.
We began to process by looking at what separates City Parking from its competitors. City Parking is family owned, and wanted that to come across in its messaging. We designed a logo to try to reflect the wholesome values of the company and the strong ties to New York City.
The City Parking website integrates full content management and Ticketek systems, allowing the company to update discount prices for their parking lots daily. The site also features interactive and integrated maps and other features that help newcomers find their preferred parking lot.
Clients: City Parking
Brand Strategy, Brand Positioning, Tone of Voice, Logo Design, Iconography, Brand Guidelines, Site Mapping, Wireframe Design, Website Design, Contentful CMS, Ticketek, SEO, Signage, Graphic Design, Branded Materials