Avalt
Avalt
THE CHALLENGE
Avalt was in need of a new website and public facing digital presence that could accurately represent their company. The challenge was that Avalt as a company has a very unique genetic makeup - they are a Private Equity firm based in Boston that combines the strong background of traditional finance paired with the family vibe of a small tight-knit office. The company places a great importance on relationships, on trust, and family-like connections that are evident in the office interior and environment, but that were not previously evident in the branding or online experience of the company profile. Avalt says in their own words “we aim to drive results like a private equity fund, but with the mindset of a permanent business owner.” The interior of the office embodies the mentality of the company. It feels warm, inviting and comfortable, which became a major theme in the design of the branded digital elements and the website as a whole.
