Anvyl

Anvyl Brand Development & Website
SUPPLY CHAIN TECHNOLOGY PLATFORM
Anvyl is the first supply chain technology platform that connects reputable brands and world-class manufacturers. They came to us with a challenge: to help build a brand that could tell their story and display the unique value prop of their SAAS platform.
This project was produced by 15 Finches, our startup-focused studio.
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A DIGITAL PRODUCT THAT HELPS BUILD PHYSICAL PRODUCTS
What we discovered through our brand development process that surprised us is that Anvyl is more than just a SAAS platform. They’re rooted in an industry with a long history of making tools that help people. And to put it in context, they created something that has never existed before; a technology-powered, human-driven tool that helps people make products faster, cheaper and better than ever before.
We helped Anvyl define their tone of voice, brand identity on all public-facing materials and website. By doing brand discovery and strategy, we defined a valuable identity system that relates to both the traditional product making industry while also highlighting the platform benefits.

THE LOGO
The letters are generated by a series of set diagonal and rectilinear lines that are commonly found in product sketches and appropriately called construction lines. They are used to structure the design process create consistency in rhythm and form. The construction lines that help generate the letters also cut the L, which makes the logo feel a more dynamic and custom made.

WEBSITE ITERATIONS
We created numerous iterations for the website structure and methods to make the brand come alive in digital form. The iterations were incredibly important for testing options against our brand discovery research and strategy. By sketching and brainstorming, we were able to ideate and explore many design concepts quickly and effectively, allowing the best options to come to the forefront.
Both high and low fidelity prototypes were generated through the wireframing process to define the flow of information to both product makers and suppliers.

PARTNERS
Clients: Anvyl

SERVICES
Brand Strategy, Brand Development, Brand Positioning, Tone of Voice, Logo Design, Iconography, Illustration, Graphic Design, Marketing Materials, Brand Style Guide, Site Mapping, Wireframe Design, Website Design

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