A History Of Flying Campaign Proposal
A History Of Flying Campaign Proposal
MAKING SHOES FLY
The proposed campaign for Jordan is a celebration of the history of the brand and centers around the concept that improved performance is the perceived and desired result of the product. The positioning of the shoes to look like butterflies is a not so subtle hint at the value and benefits of the product. The presentation offers a look back into the different "species" of shoes over time and also playfully shows them coming to life in dynamic compositions of flight.
