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1251 Capital Group

MODERN WEBSITE FOR FINANCIAL SERVICES HOLDING COMPANY
1251 Capital Group is a leading financial services holding company with deep industry operating experience. We designed and developed their new website (actually three websites). As part of this process we had to extract the best value-adding elements of the existing brand and find a design system to improve and implement these elements into the new website design.
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THE WEBSITE DESIGN
We created three overall website designs for 1251 Capital Group. These include the primary 1251 website along with two sites that are linked from the main holding company page; 1251 Asset Management and 1251 Insurance. There are some shared structural elements across the three websites, however, there are core differences as well. All three websites are managed through a single Content Management System (CMS) that we integrated and customized to make the website management as simple as possible moving forward.
The overall website look and feel is primarily black and white, exuding confidence with a modern hint of minimalism. There are modern architectural photos used to complement various sections of the website with a soft blue tone. An architectural pattern also dresses up various sections of the site, giving the website viewing experience some texture and depth.

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PARTNERS
Client: 1251 Capital Group

SERVICES
Website Design, Website Development, User Experience, CMS, SEO, Wireframe Design, Iconography
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